Souphien Akhrif: Digital Proust Questionnaire

Emakina Group has rapidly grown in recent years, as a trusted digital partner of major organisations. This is in part thanks to exceptional directors leading the way, like Souphien Akhrif, Founder and MD of Cloudworks, the agile and innovative cloud consulting operating in the GCC region.

Souphien sees IT as an accelerator. Rather than selling, he chooses to help, boosting his clients’ ROI. But who is the man behind the bright personality, ambition, leadership skills and humility we see on a daily basis? Let’s sneak a peek inside his head with Emakina’s Digital Proust Questionnaire, our version of the parlor game popularised by French author Marcel Proust.

Quick start, with Kentico DXP

More than ever, marketers need to be extra careful about keeping budgets in check. Yet at the same time, experts across the globe warn that businesses have to look forward today and enhance their digital marketing efforts. You have to become more performant online, share content, engage with your stakeholders, and build relationships with your key audiences. It’s simply necessary to survive and thrive. join a fast onboarding for one of the best CMS tools on the market today.
Register for Emakina’s free Kentico DXP seminar on 14 May.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

Cats, Pizza and Magic Wands at Emakina CodePen Meetup

Emakina proudly hosted an enthusiastic CodePen meeting at its Brussels office. CodePen is an online community for testing and showcasing user-created HTML, CSS and JavaScript code snippets. Our event invited front-end developers to discover projects and network with their peers. +50 talents in one room The get-together was not only interesting, it also united a […]

Fresh Ideas at Digital First

Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]

Interview with Mark Kaslatter and Rainer Friedl: Emakina offers all solutions from a single source

Georg Sander collected some interesting insights for Medianet on how Emakina combines creativity and technology with little known approaches in Austria with their ‘Empower your Relations’ approach and mindset. Companies looking to improve their digital marketing should talk to Emakina: the team has developed services and solutions for all steps in the customer journey. They all come from one source and are based on the most innovative technologies.

Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

How Alibaba and Mr. Porter sell luxury watches

The SIHH Salon International de la Haute Horlogerie in Geneva is the annual pow wow of exclusive watches. The dust of the event has long settled, but we take a moment to look back at some ideas Toby Bateman, MD of Luxury platform Mr. Porter and Terry von Bibra, GM Europe of Alibaba Group, shared […]

Emakina Stresses the Power of Actionable Data at Brussels Ecommerce Summit

What will the future of ecommerce hold for you? What are the latest experiences & best practices in this field? The power of implementing actionable data On Friday 20 April, the 5th Ecommerce Summit connects 300 attendees with 24 industry speakers. Emakina’s Arnaud Nullens and Sarah Claeys are two of the invited experts who will inspire […]

iOS 11 : and Now What?

Technology sometimes ages like a good vintage: the best things come to those who wait. And Apple has rarely failed to exhibit their sense of timing: rather than hurrying their way to the shelves with gimmicky gizmos to profit from the latest trending-yet-unripe technology, Apple shows patience. Quietly fine-tuning user experience and overall usability to […]

Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak

On 14 May Emakina’s Petar Kozjak hosted a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good value […]

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

GDPR, Accelerator of Your Digital Transformation

Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]

Sitefinity Workshop Highlights What Makes a Top CMS

Emakina hosted a workshop in Brussels with its friends from Progress Sitefinity. The invitation to the event was very clear: ‘your web presence deserves better’. And that’s exactly what Progress Sitefinity offers, as the participants discovered during the well-filled afternoon programme. The meeting started with a short introduction by Bob Bogaard, Manager Sales & Partners […]

Next Page »