Ethical design: how to design the right thing, responsibly

What are the first things that come to mind when you think about design? Do you tend to associate design with impressive architecture, trendy chairs, and shiny graphic interfaces? What if we are all designers – and that includes you?  Wait – we are all designers?  Yes, that’s right. No matter what you do exactly, you are contributing to the creation of something, at […]

Brice Le Blévennec: Covid-19 highlights the value of a strong corporate culture

The corona crisis is an eye opener for many companies. The main lesson: you need a strong corporate culture to withstand sudden disruption of all procedures.
Emakina Group CEO Brice Le Blévennec was one of 70 business leaders asked by Libre ECO what lessons companies can learn from the Covid-19 pandemic. And how they will continue after this strange period comes to a close…
Some managers talked about the importance of digital technology, e-commerce, or digital transformation. Brice focused on the value of a strong corporate culture.

How to make your business thrive in times of Corona

“Your users” as you knew them last year? They don’t exist anymore. Logically, the algorithms that used last year’s data to predict their behaviour, have become ineffective.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.
The main drivers for this unpredictability are boredom, creativity, anxiety and the need to connect with other people.

7 Snapshots from Salesforce Dreamforce

From the first glimpse of the Dreamforest to the applause closing at the last day’s final session, Salesforce once again made Dreamforce a true experience. It is impossible to tell everything, so here are seven snapshots to remember Dreamforce ’19 by.

Luxury Watches… What Makes People Tick?

Facebook’s Asher Rapkin shared some interesting ideas on luxury brands, social media and commerce at the Salon SIHH in Geneva earlier this year. You have to tell true stories, interact, leverage social media using the right ‘lingo’, and create overlapping communities. And then go from social to sales.

GDPR, data privacy, cyber security & sustainability: have we reached digital maturity?

Digital is no longer just a company asset or a way we communicate. For several years now, it has been one of the most important subjects that impacts everyone. Users can be exposed to all kinds of abuse, making this is a high priority. Data privacy, GDPR and cyber security are at the heart of the digital debate.
In addition to major concerns over data privacy, there are also other issues like sustainability at play.

Covid-19? Kentico DXP can be the right medicine for companies, says Emakina’s Petar Kozjak

On 14 May Emakina’s Petar Kozjak hosted a seminar on Kentico DXP.“For many companies, the time is right to relaunch and boost their business after the corona episode. Kentico could be the right key to do it successfully,” he says. Let’s see what drives the MD of Emakina.HR. And what makes Kentico such good value […]

Catch The Marketing Soundwave: From Noise To Voice

Voice is becoming a reality on the same level as social, mobile and web. This means it is necessary for marketers to jump in now. Smart speakers and voice apps keep gaining ground. 60% of smartphone users have tried voice search at least once in the past 12 months. And 55% of teenagers use voice search every day. The consumers in the US and China are leading the way, with the UK and other European markets following.

Emakina’s Leon Jacobs: advertising ruined social media

Emakina’s Leon Jacobs says advertising is killing social media but can save it. And all of us. With the right design questions, brands can use social media channels to help wire together brains to improve the lives of people around the world.

European Women in Technology 2018

Last 28th and 29th November the conference European Women in Tech has taken place in Amsterdam RAI and Johanna Adamson, Business Analyst, had the pleasure to attend with a few of the awesome women we have working at Emakina.NL. Two days full of inspiration, tech talks, networking and oh my gee, tons of women! Want […]

Brian Solis in Emakina Webinar: in these dark times, be the light

Digital anthropologist and global thought leader Brian Solis shared his ideas with us on moving forward in these extraordinary Covid-19 times, in an exclusive Emakina webinar on 23 June 2020.
The novel economy offers a rare opportunity to identify problems of the old normal and rebuild as a digital-first business. More resilient, relevant and in harmony with the times.
In his award-winning book ‘Lifescale’, Brian Solis invites us to join him on a journey of self-discovery and growth. Now more than ever, his message is important. So, the 8-time bestselling author shared his thoughts on how to find back our balance and master our destinies. People could work less, be more creative, engaged, happy and healthy. This takes a mindful program.

Pharma and healthcare: how to tackle 4 key obstacles to accelerate digital transformation (especially now)

Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.

Emakina review: 2010-2019

It sure might feel as if this decade was a long one. Coincidentally, recapping it on your own would take quite some time. That’s why we’ve got you covered on the topics that left their mark. We asked our intern, Iva Filipović, who was the only person still working at the Emakina office between Xmas […]

Happy Silver Birthday, The Reference!

Emakina Group company The Reference celebrated its silver birthday. The digital agency is going strong, with teams in Ghent, Antwerp and New York proudly serving a growing customer base, driven by the baseline ‘It’s more than digital, it’s your business’.

SBAB and Emakina Awarded for Making ‘Boring Banking’ Fun

Emakina’s team in Stockholm has amassed an enviable collection of gold and silver prizes with a campaign created for Swedish bank SBAB. Together with the client, they have been a breath of fresh air in the industry with a bold, successful challenge to traditional financial communications. With a big smile And they did it in style, […]

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