Belgian marketing is going digital, study of The Reference indicates

Belgian marketing is clearly going digital, a new study by Emakina’s agency in Ghent, The Reference, indicates. 150 decision makers of digital marketing initiatives in Belgian companies participated in the survey.

In 2012, Belgian marketers will focus on social media marketing, mobile sites and monitoring performance.

Their main challenges will be to turn data into actionable insights and creating sufficient return on investment. Companies that claim to be leading in terms of digital marketing are planning to invest significantly more in social media monitoring and social/ mobile advertising.

This study indicates that the future of marketing is digital, with 20 % of marketing budgets already allocated to this domain and further growth ahead despite the crisis.The social media hype and the rise of mobile internet are still going strong and will continue. It also shows that a main challenge ahead will be to find the right expertise to get the job done.

The slideshare presentation gives a detailed overview of the trend in websites, traffic, social and mobile.